Coursera’s Competitive Advantage: Introduction

Hi MOOC enthusiasts,

Greetings from Guangzhou, China! I’m Andrea and currently I’m writing an MBA dissertation on Coursera. The tentative title is “Coursera’s Competitive Advantage: Assessment and Sustainability”.

I will be posting my work gradually on this blog. This is a work-in-progress. If you’re into MOOC and education technology, I hope you’d be willing to spend something browsing the content. Any comment and feedback are welcome :D

Thanks heaps! :-)

Update: This document is now published on ResearchGate with DOI: 10.13140/RG.2.1.2902.8088


4 thoughts on “Coursera’s Competitive Advantage: Introduction

  1. Thanks for your message. The study group is part of a diploma course where we will an exam soon based on the MOOC industry.
    Do you have an e-mail address and I will be happy to share more information.



  2. Hi – Hope you’re having fun in China!

    I send a request earlier but please ignore as I’ve read your posts. I’m really interested in MOOCs and especially the potential to change the learning style based on the AI experience. Have you seen the HBR article on Coursera.

    Were you able to establish a potential core competence for Coursera I am part of a study group and we can’t quite nail it and would value your opinion.

    Kind regards,


    1. Hi Jonathan,

      Thanks for your wishes and interest. On my study I found that Coursera’s core competencies are:
      (1) Provision of online learning experience that is user-friendly and pedagogically effective on a massive scale.
      (2) Connecting content providers, learners, and companies for a mutually beneficial solution among all parties involved.

      As a concluding remark on my study I think that “Coursera’s success is a combined result of (1) extremely strong core competencies, (2) Silicon Valley cluster effect, and (3) Coursera’s strategic moves in building an ecosystem for learning over which it presides.”

      Do you mind sharing with me what is this “study group” and what is it about?

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